Readers of Casual Power...
The following are unsolicited emails that have been received
from readers of Casual Power. If you have comments
or a personal experience that you would like to relate, let
"This book is intended for anyone who doesn't
need to wear a uniform to workÖ The author gives you the rules
to give you the type of appearance and command that you are looking
for. There book is easy to read and fun. There are plenty of examples
and how to's. I have spent several years in the career placement
and services field and find this book very appropriate for those
doing a job search as well as entry-level individuals. The book
also would make an ideal gift for a college graduate. To close,
you can read this book and walk away with information that you
can use and that can make a difference in your life."
Amazon Review, August 16, 2002, Kent, Ohio
helpful, fun and engrossing.... and especially relevant for today's
Avon Representatives who are
interested in maximizing their professional image in a contemporary
and more casual way. A must read!"
Tricia Smith, Director, Avon Beauty Advisor Program
March 25, 2002
successor to John Malloy's advice. This book is a must have for
anyone who doesn't wear a uniform to work.
Yes, of course, I have a personally inscribed copy, but that's
not important. What is important is the information you'll glean--this
book goes beyond the usual "change your look, change your
life" advice. Sherry Maysonave also covers topics such as
the nonverbal communication cues that convey power and authority
(or lack thereof).
From the best color combinations to pulling
together a great casual look, even on a tight budget, this book
is jammed with great advice.
You'll be able to
unjam your closet and pass up clothes that no longer meet your work needs.
You'll save the price of the book over and over again by not buying those "McSly" favorites.
You'll also save time every morning by not staring at a closet full of clothes
that you can't wear to work.
March 17, 2002
you Avon for your partnership with this wonderful author! As
a Representative and Beauty Advisor and
I purchased the book the moment I saw it in my Beauty Advisor newsletter.
It's awesome and has really helped me boost my confidence as a
Representative, but more importantly as a business woman of "power." The
book had some great tips and ideas that I will use for myself,
as well as for my Avon Customers. I read the book from cover to
cover almost without stopping!
Avon Representative & Beauty
Austin, TX., April 30, 2002
For the past 24 years, getting dressed to go to work
as a registered nurse hasn't been much of a challenge thanks to
the uniform. However, getting dressed as a self-employed Avon Independent
Sales Representative who wants to be taken seriously as an aspiring
and successful business woman is a major challenge for me.
My modest investment in your book is sure
to save me from wasting precious time and money shopping while
allowing me more time to
spend on enjoying my
business and its growth. Thank you Sherry Maysonave for writing a beautiful
book to "get me dressed for success". Casual Power, with its
easy to read format and beautifully presented photographs of clothing, jewelry,
and style, is a priceless business tool. My beauty business is motivated by
my desire to help people look and feel the best they can be. Casual Power is
a book that does just that and it will be featured in my next sales presentation
as an affordable tool for success.
Saco, Maine, April 4, 2002
This book is powerful. I used to be a sundress and
sandal type of gal, not realizing what I was actually telling my
customers about me. This book changed by life! After changing my
look and what I wore, I became a sales director with the nations
leading cosmetic company. The comments I received from others were
remarkable. They weren't sure what changed, but I was looking great.
That alone showed me I was getting the respect and admiration I
was looking for to build my business. I tell all of my consultants
about this book and stress that they read it in the first month
of their business. Thanks Sherry, for changing my life!
Gena Strang, Sales Director, Mary Kay Cosmetics
Clovis, California, March 14, 2002
let me say how much I enjoyed Casual
Power.... it not only gave me some great ideas how to dress
effectively, but I was able to update my look so I would
not appear stuck in the ice age. Casual Power really
brought into focus the differences between "casual" and "Power
Casual". Thank you for writing such a practical and helpful
book that even men who don't really get fashion can easily use."
Revere, MA., March 31, 2002
Beautiful "How to" Book.
Practical advice in a beautifully-dressed package, this book
practices what it preaches.
Designed for both entry-level and current business people, this
guide not only tells you what to do, but it includes real life
examples and pictures to SHOW you what to do. Sure, it seems a
little conservative but you know what? Classic style goes a lot
further than trendy fashions when it comes to appropriate business
dress. Should be immediate required reading.
have been home with my children for 7 years, and have taken better
care of them than I have myself. The principles
in Casual Power have been life-changing for me. The McSly
in my closet, my life, and my psyche is no longer welcome."
"I've recently borrowed "Casual Power" from
a friend, and WOW! I'm convinced that 10 years of doing the work
without the promotion was largely due to my inappropriate clothing
style. The book is as high-class as the information. Rich
and detailed content, visually appealing illustrations and graphics
printed on paper that is a pleasure to touch. Thank
you for a great book and a very informative web site. Well done."
I love the book! I have read
many books on image, colors and shape analysis but your book
is by far the most informative
one! It is USEFUL!!!!
Tuula Ryde, Ph.D.
Manager, Dispersion Technology
Èlan Pharmaceutical Technologies
King of Prussia, PA 19406
I found this book
to be extremely informative. I was immediately inspired to clean
out my closet and to think twice about what I wear to work!
January 6, 2001
Best in its Field
am an image consultant. I give seminars and workshops for corporations
on the importance
of appearance and corporate protocol in the business world. One
of my major seminars deals with the problem of looking like a
professional in a dressed-down world. Sherry's book is the best
I have ever read on the subject. In fact, it is so good that
I am using it in all my seminars as a textbook. And I have given
it as a gift to all my private clients as well. The book is clear,
crisp and utterly professional. It has wonderful illustrations
and clear explanations for the psychology behind color and style.
And it gives excellent guidelines for dressing well at every
level of business dressing whether dot.com casual or more traditional
and conservative. I couldn't recommend it more highly, except
to say I wish I had written it myself.
Image Solutions, New York
September 11, 2000
book is enjoyable, informative and timely. It was much needed
in an age
where many companies are struggling with the definition of casual
attire in their workplace. I've recommended this book very highly
to several of my colleagues who have founded Internet or dot-com
startups and have to deal with blue jeans and torn tee-shirts,
even in the front office. In an industry where even the slightest
competitive advantage can translate into a several million-dollar
contract, the power of personal presentation is ever-so important
and Sherry Maysonave provides readers with several formulas for
success. It was a quick read which was essential for the millions
out there like me who have 70-80 hour work weeks. Her examples
of "what not-to-do" were extremely informative as were
the psychological details behind each approach, especially for
those who may "overlook" the impact that even slight
changes to their attire can have. Highly recommended. Must read
for employees wanting to increase and solidify their personal
persona - all HR managers worldwide should be distributing to
their new employees!!
Austin, TX USA
August 14, 2000
This is an EXCELLENT
book. Well written, wonderful suggestions, great tips. Great
book for women in any aspect of business.
Johnson Creek, WI USA
August 13, 2000
'Must Have' book for women in male-dominated corporations
women, most of what department stores carry is "failure
clothing"-learn how to spot it and how to avoid it. First
read John T. Molloy's original "Women's Dress for Success" from
the 1970's-the scientific research gives the essential understanding
that clothing and colors have on other's psyches. John gives
the psychology behind the color and style and Sherry will show
you how to put "current classics" together in a cost
effective "Capsule Wardrobe". Both teach you how to "cross
shop"-go to the most expensive store in town and look at,
feel, try on (but don't buy) a skirt suit. Then go to the cheapest
and do the same-it's fun even for someone who really hates to
a female scientist for a proclaimed "business casual" large male-dominated
corporation, I decided to try a little "experiment" on
my coworkers about 3 months ago (poor buggers didn't know they
were lab rats). I wore the color combinations Molloy suggests
and the current classics Maysonave shows in Casual Power. I was
both angry and delighted. I was angry that nothing has really
changed much in 30 years-my male coworkers can dress like man-children
(short-sleeved plaid shirts and rumply Dockers) while I'm treated
equivalently or better only when wearing a skirt suit with the
right color combinations (2 colors, solids, high contrast). I'm
also delighted that this really works! The change in the way
I'm treated and the way I feel in my clothes works in harmony
to command more respect, confidence and opportunity in the workplace.
a devout garage-sale junkie I am now a "no more 'McSly'" convert
with a streamlined "capsule" wardrobe. Imagine compliments
like "wow" and "great job" and "I'd
like you on this project" and "I need your opinion
on this". John showed me how to avoid "failure clothing" (butterfly
barrettes, sailboats, flowers, rounded collars, mustard or lavender
suits) and Sherry showed me how to turn 3 suits, a few shirts,
a few pieces of jewelry, 2 pr. of shoes and 3 scarves into a
Houston, TX United States
August 6, 2000
Power" Reveals: You Are What You Wear
Maysonave's Casual Power, ostensibly a guide for business casual
attire, transcends itself and emerges as a faithful guide to
understanding how your appearance can affect your fate. Witty
and humorous, the book is unapologetic in defining what is, and
what is not, appropriate dress in the "new" relaxed
business environment. Maysonave's shrewd advice is applicable
to anyone interested in taking control of his or her own destiny.
It is especially beneficial, however, to "self saboteurs" unaware
of the influence or success they may be sacrificing because they
overlook or underestimate the ramifications of their own appearance.
July 24, 2000
Simply, THE BEST
Sherry Maysonave's CASUAL POWER is, without a doubt,
the most informative, useful and entertaining guide to business
and casual dress I have ever had the opportunity to read... Packed
full of wonderfully useable information one can apply to any 'what
should I wear' scenario... I highly recommend CASUAL POWER to anyone,
male and female, who is interested in taking a serious 'step forward'
in their career, or anyone who wants to present a solid, professional
personna to the world... Love it... Keep up the good work, Sherry...
July 10, 2000
A "Must Read" in
today's business world
"Casual Power" went
right to my problem area. I have only been in the 'working world'
for two years. Within
the first year of my job, they switched the company's policy from
'business attire' to 'business casual.' While the initial announcement
excited me (being straight out of college- I had TONS of casual
clothes!), I then realized that it would be harder to dress each
morning because I wasn't sure as to what 'business casual' actually
meant- nor did they have a clear description. After reading Sherry's
book I was able to distinguish between 'business casual' and 'too
casual,' and shop for the basic essentials to get me started out
Thanks Sherry...it was time someone addressed this issue!
June 16, 2000
This is a very interesting, well-organized,
excellent book! It contains so much detailed information that
nobody would be confused any longer as to what to wear and how
to wear it for any particular occasion. I was very impressed
with the author for her deep psychological knowledge and observation.
After reading this book,which is also amusing and intriguing,
I could feel myself transformed in a way! Anybody can learn and
benefit a lot from it, but for a business person, this book should
be one of his or her deskside books. I also think that every
company, big or small, should have this book in its library.
LOVE the book. Just bought it for my sister, and had
to place an order for a second copy as I'm keeping this one! I've
got Post-it page markers on a dozen key points so I can refer back
I live in the Pacific Northwest, where you
see the full gamut of clothing at the Theater, the Art Museum
and "formal" dinner parties, everything
from terrific designer outfits to clothes I wouldn't even wear when weeding
my garden! With your coaching I am much more confident on my office
wear, but would really appreciate some help on what to wear for weekend errand
Dear Ms Maysonave-
THE guide for the sartorially challenged, and
have helped people like us with a resource book we can use
to supplement our "Dress for Success" seminars.
seeing Sherry Maysonave on the 'Today Show' I have to admit that
I was somewhat curious about her book and so I decided to buy
it. I actually did this more with my son in mind than myself.
As Greg is getting ready to graduate from the University of Colorado
in Boulder just the thought of what he might wear to his interviews
was enough to keep me awake at night! And even if he somehow
could manage to pull something together for the interviews, what
he would wear once he got the job was even scarier! Reading "Casual
Power" was like a dream come true. Not only should this
book be sold in every university and college book store in the
country, in my mind it should be considered as a 'required reading
assignment' in some business classes. I
thought this book was such a great tool that I ordered 5 copies
as 'college graduation' gifts for my sons friends. They're all
on their way into the working world w/varying engineering/computer
science type degrees...and yet most of them have little or NO
sense of how to go about putting together a wardrobe that will
work easily and assure them of always being 'appropriately casual'
No doubt a lot of people are going to find this book to be a
very useful tool but for college grads...it's a no brainer!
Rockville Centre, New York