| Sherry
                knows what she is talking about and she has the power to bring
                out
                the best in
you. 
              Robert Kiyosaki, author of Rich Dad, Poor Dad,
                    a New York Times, USA Today, Wall Street Journal,
                    and Business
                Week Best-Selling Business Book.    Many companies and individuals promise a lot and fail to deliver. Sherry Maysonave
  and Empowerment Enterprises exceeded our already high expectations. It's a
  challenge to keep a large group of scientists and doctors interested, focused,
  and riveted to their chairs for 2.5 hours. Sherry did. They were not ready
  for it to end. She received the highest marks available from 100% of the attendees.
  We look forward to having Sherry back at our next annual conference. 
  Melissa D. Toler, PharmD.Medical Information Scientist
 AstraZeneca Pharmaceuticals
   Brain Food. Some more good resources to peruse... Casual
      Power... decodes
  what casual means, discussing the nonverbal aspects of clothes and body language.
 
  
      Entrepreneurs Start-Ups MagazineBy Roger McGarvey & Babs S. Harrison
   Casual Power... Shows how to command respect, inspire trust, and project personal
  power when dressed down for business. Emphasizes nonverbal aspects of clothing,
  demeanor, and body language. Also addresses appropriate casual attire in the
  workplace and at social invitations requesting casual dress.
 
  
      Recommended SelectionThe Center for Professional Communication
 Neely School of Business, Texas Christian University
   A well illustrated book about the dressing-down trend.
    In just 229 pages, this book will set you straight, as it lays down guidelines
    and no-nos and
  clears up what she refers to as CCS (casual confusion syndrome).... Using case
  studies, illustrations and photographs, the book differentiates business casual
  from five other classifications of informal dress: active casual, rugged casual,
  sporty casual, smart casual and dressy casual. In other words, there's casual,
  and then there's casual...The book is more than a fashion guide. It actually
  takes the reader into the subconscious realm of why clothing is important...
  But if you want a clear-cut answer to the question, "What is business
  casual, anyway?" this is the book for you.
 
  
      Mary WhiteAmerican Bankers Association
   Actress Julia Robertís movie Erin Brockovich struck a
    nerve with many Americans. While 90 percent of U.S. companies have at least
    one
    casual dress day a week,
  many rising stars wonder how to dress down without looking less than professional. 
  Can business-casual attire affect your earnings?What should managers do if they have an Erin Brockovich? Author Sherry Maysonave offers the answers to these and other questions while
  handing out tips on how your appearance can boost your career.
 
  
      Success MagazineSuccess Marketplace Book Review
   This is a map through today's "business casual" minefield. Its subtitle
  is "How to power up your non-verbal communication and dress down for success." Business attire changed dramatically in the 1990s as companies moved away
  from blue suits, and techno-revolutionaries made shorts and flip-flops working
  attire. Maysonave details six kinds of casual categories, includes a quiz to determine
  if the reader is too casual or too dressy, and offers shoe-care tips and a
  packing guide. One of her best lines is: "Women are more easily
    disempowered with casual dress than men."This is a must for working adults, especially those just getting on a career
track. 
  Susan PhinneySeattle Post-Intellegencer
 http://seattlep-i.nwsource.com/books/stylebook.shtml
   Full of practical advice on how to put your best
    self forward, this book covers everything from putting together a basic wardrobe
    to explaining
  the (often confusing) intricacies of casual dressing. Before and after sketches
  of client makeovers are particularly helpful in demonstrating the impact of
  attire.
 
   Annette Richmond, Founder & CEO, Career-intelligence.comwww.career-intelligence.com
   In Casual Power, Sherry Maysonave gives guidelines for
    taking control of your imageÖ.. full of wonderful suggestions and great tips
    -- perfect for getting the casual business look right. Her list of looks
    that distract from your personal
  power and jeopardize your professional effectiveness is worth the price of
  the book alone. 
  June Weir, former editor at Vogue, Harper's Bazaar, Mirabella,
      The New York Times, Fashion Editor and Assistant Publisher of Women's
      Wear Daily and the
      first woman Vice President at Fairchild Publications.   CJ's Book of the MonthSeptember 2001
 
  
      A CJLutz Fashion WWWeb Bookstorehttp://www.christmas-village.com/fashion/Bookstore.html
   With such confusion about business attire, this is a wonderful
    book to have in the company library. We especially like this book because
    it has easy suggestions,
  as well as photographs that define casual, business casual, and business attire.
 
  
      ID Book Club RecommendationKim Zoller, President, Image Dynamics, Inc
   Casual Power shows you how to communicate
    your very best -- Sherry's understanding of nonverbal communication is outstanding.
    Now
  everyone can enjoy her gift of understanding that visual communication is critically
  important to what we communicate. 
  Dean Ellen A. Wartella, Dean of the College of Communication,
    University of Texas , Austin, and Walter Cronkite Regents Chair in Communication   Just like the Internet is changing
    business rules, everyone needs to understand how business casual dress can
    empower or sabotage the individual.
  This is a globally important, must-read book. 
  Mas Morimoto, Vice President, Asia-Pacific, Netscape   Sherry's insights and case studies are unique and revealing.  Facts,
  not theory, on how to positively impact your career and your daily life. The
  perfect guidebook for dressing down for success. 
  Jack Steeg, Vice President, Dell Computer   An insightful and fresh look at the
    art of communicating. 
  Peggy Hubble, Director, Christian-Hubble Media & Communications,
        former Director of Media Relations, NBC News and PBS   Whether in Japan or elsewhere in
    the global economy, business attire is a key part of your non-verbal communication.
    Read, learn,
  and prosper using Sherry's principles and tips in Casual Power. 
  Y. Toi, President, Nichimen Data Systems, Japan   Casual Power goes right to the heart
    of the relationship between clothing and empowerment. A lot can be learned
    from this wise and useful
  book. A classic. 
  Dr. Betty Sue Flowers, Professor, Business Consultant and Editor, Joseph Campbell
      and The Power of Myth   How we present ourselves has always been important,
  but never more so than today;  and yet many are confused and frustrated,
  looking for guidance when it appears none exists. Whether you think you are
  confused or not, Casual Power will make a difference in how successful you
  can become. 
  Dick Williams, Chairman, Quokka Sports, Inc.   Job-Interview.net recommends Casual
      Power for showing you how
  to dress for success on your interview. Casual Power is a featured selection
  and recommended by their job seekers.
 
  
      Job-Interview.nethttp://www.job-interview.net/interviewlibdress.htm
   Go straight to the heart of the relationship
    between clothing and empowerment. This book could make a difference in how
    successful you can
  become.
 
  
        Oklahoma Department of CareerTechResource Center
 www.okcareertech.org/resrc/bibs/profimage.htm
   Communication-image expert Sherry Maysonave
        says the problem with casual dress is that some people think "casual" means
        their appearance doesn't matter. How wrong they are!
   
        Bill Thompson, Founder EyeOnBooks.comAudio Interview of Sherry Maysonave about Casual Power
 www.eyeonbooks.com
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