knows what she is talking about and she has the power to bring
the best in
Robert Kiyosaki, author of Rich Dad, Poor Dad,
a New York Times, USA Today, Wall Street Journal,
Week Best-Selling Business Book.
Many companies and individuals promise a lot and fail to deliver. Sherry Maysonave
and Empowerment Enterprises exceeded our already high expectations. It's a
challenge to keep a large group of scientists and doctors interested, focused,
and riveted to their chairs for 2.5 hours. Sherry did. They were not ready
for it to end. She received the highest marks available from 100% of the attendees.
We look forward to having Sherry back at our next annual conference.
Melissa D. Toler, PharmD.
Medical Information Scientist
Brain Food. Some more good resources to peruse... Casual
what casual means, discussing the nonverbal aspects of clothes and body language.
Entrepreneurs Start-Ups Magazine
By Roger McGarvey & Babs S. Harrison
Casual Power... Shows how to command respect, inspire trust, and project personal
power when dressed down for business. Emphasizes nonverbal aspects of clothing,
demeanor, and body language. Also addresses appropriate casual attire in the
workplace and at social invitations requesting casual dress.
The Center for Professional Communication
Neely School of Business, Texas Christian University
A well illustrated book about the dressing-down trend.
In just 229 pages, this book will set you straight, as it lays down guidelines
and no-nos and
clears up what she refers to as CCS (casual confusion syndrome).... Using case
studies, illustrations and photographs, the book differentiates business casual
from five other classifications of informal dress: active casual, rugged casual,
sporty casual, smart casual and dressy casual. In other words, there's casual,
and then there's casual...The book is more than a fashion guide. It actually
takes the reader into the subconscious realm of why clothing is important...
But if you want a clear-cut answer to the question, "What is business
casual, anyway?" this is the book for you.
American Bankers Association
Actress Julia Robertís movie Erin Brockovich struck a
nerve with many Americans. While 90 percent of U.S. companies have at least
casual dress day a week,
many rising stars wonder how to dress down without looking less than professional.
- Can business-casual attire affect your earnings?
- What should managers do if they have an Erin Brockovich?
Author Sherry Maysonave offers the answers to these and other questions while
handing out tips on how your appearance can boost your career.
Success Marketplace Book Review
This is a map through today's "business casual" minefield. Its subtitle
is "How to power up your non-verbal communication and dress down for success."
Business attire changed dramatically in the 1990s as companies moved away
from blue suits, and techno-revolutionaries made shorts and flip-flops working
Maysonave details six kinds of casual categories, includes a quiz to determine
if the reader is too casual or too dressy, and offers shoe-care tips and a
One of her best lines is: "Women are more easily
disempowered with casual dress than men."
This is a must for working adults, especially those just getting on a career
Full of practical advice on how to put your best
self forward, this book covers everything from putting together a basic wardrobe
the (often confusing) intricacies of casual dressing. Before and after sketches
of client makeovers are particularly helpful in demonstrating the impact of
Annette Richmond, Founder & CEO, Career-intelligence.com
In Casual Power, Sherry Maysonave gives guidelines for
taking control of your imageÖ.. full of wonderful suggestions and great tips
-- perfect for getting the casual business look right. Her list of looks
that distract from your personal
power and jeopardize your professional effectiveness is worth the price of
the book alone.
June Weir, former editor at Vogue, Harper's Bazaar, Mirabella,
The New York Times, Fashion Editor and Assistant Publisher of Women's
Wear Daily and the
first woman Vice President at Fairchild Publications.
CJ's Book of the Month
A CJLutz Fashion WWWeb Bookstore
With such confusion about business attire, this is a wonderful
book to have in the company library. We especially like this book because
it has easy suggestions,
as well as photographs that define casual, business casual, and business attire.
ID Book Club Recommendation
Kim Zoller, President, Image Dynamics, Inc
Casual Power shows you how to communicate
your very best -- Sherry's understanding of nonverbal communication is outstanding.
everyone can enjoy her gift of understanding that visual communication is critically
important to what we communicate.
Dean Ellen A. Wartella, Dean of the College of Communication,
University of Texas , Austin, and Walter Cronkite Regents Chair in Communication
Just like the Internet is changing
business rules, everyone needs to understand how business casual dress can
empower or sabotage the individual.
This is a globally important, must-read book.
Mas Morimoto, Vice President, Asia-Pacific, Netscape
Sherry's insights and case studies are unique and revealing. Facts,
not theory, on how to positively impact your career and your daily life. The
perfect guidebook for dressing down for success.
Jack Steeg, Vice President, Dell Computer
An insightful and fresh look at the
art of communicating.
Peggy Hubble, Director, Christian-Hubble Media & Communications,
former Director of Media Relations, NBC News and PBS
Whether in Japan or elsewhere in
the global economy, business attire is a key part of your non-verbal communication.
and prosper using Sherry's principles and tips in Casual Power.
Y. Toi, President, Nichimen Data Systems, Japan
Casual Power goes right to the heart
of the relationship between clothing and empowerment. A lot can be learned
from this wise and useful
book. A classic.
Dr. Betty Sue Flowers, Professor, Business Consultant and Editor, Joseph Campbell
and The Power of Myth
How we present ourselves has always been important,
but never more so than today; and yet many are confused and frustrated,
looking for guidance when it appears none exists. Whether you think you are
confused or not, Casual Power will make a difference in how successful you
Dick Williams, Chairman, Quokka Sports, Inc.
Job-Interview.net recommends Casual
Power for showing you how
to dress for success on your interview. Casual Power is a featured selection
and recommended by their job seekers.
Go straight to the heart of the relationship
between clothing and empowerment. This book could make a difference in how
successful you can
Oklahoma Department of CareerTech
Communication-image expert Sherry Maysonave
says the problem with casual dress is that some people think "casual" means
their appearance doesn't matter. How wrong they are!
Bill Thompson, Founder EyeOnBooks.com
Audio Interview of Sherry Maysonave about Casual Power