is an upper-level manager of a high-tech company that has an
across-the-board casual dress code. He aspires to be the CEO
of a computer software company that does international business.
In his plaid shirt, faded jeans, and hiking boots, Lawrence
completely fails to project any indication of formality. He doesn’t
even appear to be upper-executive material, much less a CEO of
an international company.
Lawrence thought the military look made
him appear authoritative, but his hair was too short for his
always speaks and dresses with hints of formality. We dressed
Lawrence in current classics: a high-quality, tropical-wool
suit in black with a crisp-white, long-sleeved, banded-collar
shirt — not heavily starched, but the collar and cuffs
were impeccably pressed. Contrasting color tones lend a definite
air of authority. High-quality, all-leather tie shoes (not slip-ons)
and a high-caliber, all-leather dress belt add the finishing
Lawrence was shocked at how comfortable
his new duds felt on his body. His powerful, commanding reflection
in the mirror wowed
even him. When I last spoke to Lawrence, he had two job offers...
both for CEO positions.
Learn more about how Empowerment
Enterprises can help with your business image! Contact Edward