Before, Jim does little to inspire trust. His
shaggy hair and beard narrow his eyes, giving his face a closed,
menacing look. His shabby knit shirt and frayed sneakers announce
loudly that he appears sorely unsuccessful as an accountant.
Jim courageously shaved his ten-year-old beard and moustache
after learning that facial hair could unconsciously elicit distrust
from others. Initially, he had grown it to make him look older
and more intelligent.
The starched-collared blue shirt and navyjacket
elevate his visual presentation, increasing his personal power
blue is an excellent color to inspire trust on an unconscious
To project ultimate trustworthiness, Jim should not have
his hands in his pockets. When inspiring trust, your hands should
be easily seen to communicate that you have nothing to hide and
to invite conversation from others.
We finished Jim’s professional
look with high-quality wool trousers, a leather belt, and leather
hard-soled shoes. Jim now
looks as if he handles lucrative accounts. Visually inspiring
trust and credibility, Jim exudes casual power.
One year after
Jim’s makeover: he’s now with one
of the big eight accounting firms. He reported that his makeover
got him excited about his life again; through this process, Jim
reconnected with his hope to achieve his dreams.
Learn more about how Empowerment
Enterprises can help with your business image! Contact Edward