Defining Your Business Presence:
Power Colors

  • Power colors are rich, dark tones of black, blue, green, red, and brown*.
  • Black and navy are the best power colors for business because they have an air of authority.
  • Light colors can be powerful when they are used in monochromatic outfits - all garments in the same color or varying shades of the same hue .
  • Bright colors go a long way when dressing for business. Use them in small doses. A lot of color and many different colors worn at one time lower your professionalism. Wear color, but don't go so far that you are clowning around with your success.
  • Color blocking on garments and accessories undermine a businesslike statement. Large or small color-blocking designs (i.e. one block in red, one in blue, one in brown, etc.) are distracting to the eye and thus inhibit good communication.

Success Tips

Defining Your Business Presence
  Today’s Business Attire
Demystifying Business Casual
Power Colors
Pants in the Workplace
Jeans in the Workplace
Professional Demeanor
Inspiring Trust
Success FAQ's

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