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Business Casual Tips

Defining Your Business Presence:
Inspiring Trust

Trust is an essential element to success. Real trust is earned, but you can inspire the opportunity for others to trust you with the following characteristics.

Impeccable Grooming

  • Clean, shiny hair, professionally cut
  • No facial hair ideally If you have a beard or mustache, it must be closely trimmed and impeccably groomed to inspire trust and the aspects listed become even more important
  • Squeaky-clean body
  • Not too much perfume or fragrance, especially true for men
  • Well-kept nails, clean and manicured

Pristine Clothing and Accessories

  • Clothing must be spotless, pressed, and well-tailored
  • Good quality fabrics (tailored lines are best)
  • Blue tones positively affect the perception of trust on the subconscious level, according to color psychology experts
  • Men wearing brown suits tend to elicit distrust. This is not true for women.
  • High-quality, well-maintained shoes are a must!
  • Simple high-quality jewelry
  • Women - metal watches; not too many accessories worn at one time.
    Men - metal watches; no neck chains

Friendly, Positive Demeanor

  • Eye contact - establish and maintain
  • Erect posture - shoulders back: you are proud of who you are
  • Open body language - trustworthiness has nothing to hide

Read more about how to inspire trust, command respect,
and project personal power in Chapters 2 through 7 in Casual Power

Success Tips

Defining Your Business Presence
  Today’s Business Attire
Demystifying Business Casual
Power Colors
Pants in the Workplace
Jeans in the Workplace
Professional Demeanor
Inspiring Trust
Success FAQ's

Coming Soon
on Video & DVD: Casual Power!
  Sherry shows you exactly how to project a positive image.

Available Now:
Casual Power, The definitive guidebook on how to project a positive image when dressed up or down for business.

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