Defining Your Business Presence:
Inspiring Trust

Trust is an essential element to success. Real trust is earned, but you can inspire the opportunity for others to trust you with the following characteristics.

Impeccable Grooming

• Clean, shiny hair, professionally cut
• No facial hair ideally If you have a beard or mustache, it must be closely trimmed and impeccably groomed to inspire trust and the aspects listed become even more important
• Squeaky-clean body
• Not too much perfume or fragrance, especially true for men
• Well-kept nails, clean and manicured

Pristine Clothing and Accessories

• Clothing must be spotless, pressed, and well-tailored
• Good quality fabrics (tailored lines are best)
• Blue tones positively affect the perception of trust on the subconscious level, according to color psychology experts
• Men wearing brown suits tend to elicit distrust. This is not true for women.
• High-quality, well-maintained shoes are a must!
• Simple high-quality jewelry
• Women - metal watches; not too many accessories worn at one time.
  Men - metal watches; no neck chains

Friendly, Positive Demeanor

• Eye contact - establish and maintain
• Erect posture - shoulders back: you are proud of who you are
• Open body language - trustworthiness has nothing to hide

Read more about how to inspire trust, command respect,
and project personal power in Chapters 2 through 7 in Casual Power