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Our Image Consulting Services Help to Brand a Powerful Business Image
Specializing in turnkey solutions, Empowerment Enterprises is the leader in creating an image that attracts clients and customers. Like advertisements, logos, and web pages your team's business casual image reflects the quality and integrity of the company. The business attire they choose greatly impacts the goals and success of their mission. Build a business casual presence that works, projects integrity, authority, and credibility.
With 25 years of experience working with business image in a wide area of issues and projects, Sherry Maysonave, Image Consultant, knows what works and what doesn’t...
A Corporate Dress Code / Dress Policy is the foundation on which to build your business presence. A clear corporate dress code document is the best way to ensure employees understand what is appropriate and what is not...
Dynamic inspirational corporate image seminars are our specialty. Using a fun motivational format we educate your staff on how to employ the essential elements of verbal and nonverbal communication to create a business image that is an asset rather than a liability.
Defining Your Business Presence:
Demystifying Business Casual
The word “business” is still the primary focus. Casual as it relates to apparel merely means "informal". Being too casual in business can sabotage your career. Think about these other definitions of the word "casual":
Not serious or thorough
One that serves or appears at irregular intervals, especially a temporary worker
With that in mind, true "business casual is simply a comfortably relaxed version of traditional business attire with no sacrifice of professionalism or personal power" (page 18, Casual Power). Business casual is only a small step away from the General Business Attire category. All business environments require a certain level of professionalism or you risk not being taken seriously, losing respect, and stalling out in your career.
Excerpt from Casual Power, page 11:
The word “casual” fosters confusion. It demands to be decoded. Business Casual dress represents more than just one category of attire. Six classifications of informal dress have been incorrectly lumped together as “casual.” Failure to recognize and understand the nuances of these categories lays the foundation for the widespread confusion that exists today.
A diverse range of garments and accessories is represented within these six primary classifications. For example, shoes could mean hiking boots, sneakers, sandals, loafers, or high heels.
Six categories / classifications make up "casual dress":Active CasualRugged CasualSporty CasualSmart CasualDressy CasualBusiness Casual
See Casual Power, pages 11-19, for illustrations and examples!