Defining Your Business Presence:
Power Colors

• Power colors are rich, dark tones of black, blue, green, red, and brown*.
• Black and navy are the best power colors for business because they have an air of authority.
• Light colors can be powerful when they are used in monochromatic outfits - all garments in the same color or varying shades of the same hue .
• Bright colors go a long way when dressing for business. Use them in small doses. A lot of color and many different colors worn at one time lower your professionalism. Wear color, but don't go so far that you are clowning around with your success.
• Color blocking on garments and accessories undermine a businesslike statement. Large or small color-blocking designs (i.e. one block in red, one in blue, one in brown, etc.) are distracting to the eye and thus inhibit good communication.